Meet Our Team

Mike Richards came to First Choice Business Brokers with an extensive sales and business development background for over 20 years in Las Vegas, Nevada. Having worked in the medical device industry, he managed a sales team while also curating and negotiating hospital contracts. Mike’s extensive experience in the medical field serves as a significant strength in brokerage, particularly when working with companies looking to acquire or sell in the medical arena. Additionally, Mike has worked in the Commercial Real Estate industry, where he negotiated hundreds of commercial transactions with companies ranging from startups to Fortune 500 companies. Mike has a true passion for facilitating and negotiating complex transactions. Mike’s most valuable asset is his network—with an established set of connections across various industries, he is fluent in navigating the financing and evaluating of businesses from purchase to sale.

Nick has built, run, and sold several of his own businesses over the last 17 years. His industry experience covers service businesses, medical practices, law practices, and many others.  

He enjoys being an intermediary by helping business owners avoid some of the simple, but sometimes costly mistakes that can be made by buying and selling private businesses.  

Nick received a degree in economics from the University of Nevada, Las Vegas with honors, and he earned his MBA in finance from Indiana University.  

In his spare time, Nick enjoys playing Pickleball and spending time with his wife, Jill, and their four children.

There is nothing more rewarding than seeing someone achieving their goals and knowing that you played a role in that success. As a professional Business Broker, it is my great accomplishment to witness the growth of the individuals I serve while they chase their dreams of entrepreneurship under my careful guidance. With my wealth of knowledge and personal commitment to your business, you can reach your highest aspirations with ease and confidence.

My name is Benny Plaksin, a Business Broker with a passion for lifting up those I work alongside. After earning my degree in Business from the University of Derby in the UK, I began the journey of owning my own companies as an ambitious entrepreneur. The companies I founded over the span of 20 years have reached incredible milestones. Not only did they garner more than one million customers and numerous awards, but they also allowed me to create new opportunities for myself and others. I utilize my marketing expertise as a certified StoryBrand guide, as well.

Today, I am proud to be a real estate agent with a business brokerage permit. What I love most about my career is being able to work with other entrepreneurs who have the same drive and passion I possess. These are unique individuals who know what they want but may need guidance to navigate the business side of their goals. Whether they are buying or selling a business, this is a life-changing event I am honored to take part in.

One thing that sets me apart from other brokers is my international capabilities. I speak English, Hebrew, Russian, and Ukrainian so that all of my clients feel confident knowing I am able to connect with interested parties from around the world. This opens the door to new possibilities and clears up any confusion that could arise with language barriers. I am dedicated to understanding the needs and desires of each person I work with during this exciting time.

In addition to my work with others as they buy and sell businesses, I am also thrilled to be able to use my knowledge to teach. My book “Build Grow Scale” is laid out to show readers how to build a profitable business, grow an existing client base, and then sell your business the smart way. It thrills me to know that my words are making an impact on the lives of others in a powerful way through this eBook I have created.

No matter what endeavor I take on, I am fully invested in turning it into a profitable and respectable venture. As a Business Broker, I bring the same level of drive and integrity to my clients. From securing a desired price to submitting paperwork properly, and everything in between, you can count on me to deliver exceptional customer care throughout our time working together.

If you’re ready to take the next step in propelling your business, I would love to take the lead and show you the most effective and lucrative path to take. Reach out today to learn more about my one-of-a-kind services, and receive a free business valuation.

I have been a Business Broker since 1981. First in Los Angeles, CA where I worked for some of the largest Business Brokerage companies rising to management positions.  Additionally, I was President of a boutique business brokerage I formed with two lawyer friends that was located in Beverly Hills, CA. I then moved to Las Vegas in 1994 where I continued my Business Broker career.  I continue to assist Sellers and Buyers in the purchase and sale of businesses, whether they are looking to sell large multi-million-dollar businesses or a small mom and pop one. In my long career, I have represented many business sectors including Manufacturing, Service, Wholesale/Distribution, Medical Practices, Restaurants (including chains), Drycleaners, Laundromats, Franchises and the list goes on. I understand how difficult the process of buying and selling a business can seem. I diligently guide sellers and buyers through the purchase and sale process every step of the way, bringing decades of knowledge and experience to each transaction.  I attended Long Island University and C.W. Post. Please feel free to call me at 702-217-5125 or email me at fmcfinn@fcbb.com to discuss your specific needs.

Mike came to this firm in June of 2005. He brought 10 year’s previous experience as a licensed real estate agent, spent in California, primarily as a loan agent. His B.S. degree in Real Estate led to another 10 year’s experience in corporate finance and accounting working as a financial analyst, assistant controller and controller. Born in Kansas and a veteran of the U.S. Navy, Mike has held positions in several different industries including restaurant, auto repair, manufacturing, beverage bottling & distribution, sales and management. He refers to himself as “…a blue collar business broker, more than willing to do a good day’s work for a good day’s pay.”

Visit my website at:  groundroutesforsale.com

Rob's background includes Manufacturing, Quality, Operations and Production Management.

Rob has run a number of his own Businesses from Sign Manufacture and installation, to Book Wholesaling and Property Development. 

Visit my website at:  lasvegasbusinesssales.com

www.facebook.com/rob.fcbblv

Ananda Coniff

Sharon “Ananda” Coniff is a Business Broker at

First Choice Business Brokers in sunny Las Vegas, Nevada.

She is an advisor and intermediary versed in the art of negotiating business sales.

Her skills include, but are not limited to:

**Valuation

**Prospecting

**Marketing

**Negotiation

**Deciphering Contracts

**Closing A Deal When Selling and/or Buying A Business

Ananda is a seasoned negotiator and a neutral third party who represents both sellers and buyers in streamlining the transaction to move in a timely fashion and to bring the deal to close.

Ananda is a bodhisattva and a humanitarian who is devoted to assisting the planet to transform into a place of respect and love for all living beings.

She realizes that business does not need to be cut-throat in order to get the desired results. She holds the highest standard for ethics and integrity as her internal compass while navigating through each transaction.

Ananda has extensive sales experience as a Luxury Realtor, an Art Broker and was also an expert Hair-Stylist working on Rodeo Drive.

She is a lover of life and is a writer of poetry and music and is working on her first children’s book, “Project Harmony.”  She also loves Hatha-Yoga and her little Yorkshire Terrier named Bindi.

Ananda wishes you a sincere thank you for taking the time to read this and may you have a most joyous and beautiful day! So Be It!